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Google’s AI shift is causing a collective freak-out

The new dark art of search engine optimization is known as GEO (generative is now the first word) and it paradoxically has a more human flavor than the era of backlinks.

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LLMs is moving the AI stack right now, and this update helps explain what changed for builders.

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Google’s AI shift is causing a collective freak-out

Why it matters: LLMs is moving the AI stack right now, and this update helps explain what changed for builders.

Source: The Japan Times
https://a2zai.ai/bytes/google-s-ai-shift-is-causing-a-collective-freak-out-7f27972d
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