Definition
AI search combines traditional search with large language models to provide direct answers rather than just links.
How It Works: 1. Understand query intent with AI 2. Search relevant sources 3. Synthesize information 4. Generate coherent answer 5. Cite sources
Key Players: - Perplexity AI - Google AI Overviews - Bing Chat / Copilot - You.com - Brave Search Leo
Advantages: - Direct answers vs link lists - Synthesized from multiple sources - Follow-up questions - Cited sources
Impact: - Changing SEO strategies - Traffic to publishers - Research workflows
Examples
Asking Perplexity "What are the pros and cons of React vs Vue in 2024?" and getting a synthesized comparison.
Related Terms
AI models trained on massive text datasets that can understand and generate human-like text.
A technique combining information retrieval with text generation to improve accuracy.
Search that understands meaning and intent, not just keyword matching.
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