Ad spot: Apple, Meta, Honda and more

The last week's ads span Meta's AI campaign paired with an unexpectedly bleak Bowie track, Honda's new pan-EU platform imagining dreams as engineered machines, and Cadbury Dairy Milk's Malaysian rework of its share-pack grid into a live storytelling experiment. Meta has released a new campaign arguing that artificial intelligence brings people together rather than pulling them apart. The film opens in black and white with headlines warning about job losses and isolation, before a voiceover rejects that framing and the visuals turn to colour, showing friends reuniting and families spending time outdoors. The soundtrack, however, has drawn more attention than the message itself. Meta used David Bowie's "Five Years," a song about humanity learning the world will end, and many viewers pointed out the mismatch between the song's original meaning and the campaign's optimistic tone. Mark Zuckerberg shared the film separately, describing it as reflecting Meta's long-standing aim of helping people connect. Honda has launched its first campaign since Pablo London took over the account, introducing a new platform called "Your Dreams Engineered." The film shows human dreams as shifting white matter that passes through a fictionalised engineering process before turning into Honda's current car lineup. The idea is to present Honda as an engineering-led company whose work is meant to simplify customers' lives. The campaign also includes outdoor and social executions built around individual car models. Cadbury Dairy Milk's Malaysian arm has turned its familiar Made To Share grid packaging into a storytelling format. Ogilvy Malaysia worked with a local theatre group to stage a live performance behind a transparent LED screen at a Kuala Lumpur cafe, syncing the packaging's animated grid with a story about three friends meeting to share a secret. Beefeater 0.0 x Jamiroquai - Virtual Insanity (30th Anniversary) by Lucky Generals Apple x TelevisaUnivision - Nido de Villanas (Villian's Nest) by TBWA\Media Arts Lab LATAM Shot on iPhone 17 Pro: First look at Nido de Villanas All 14 episodes BBC - What has the BBC ever done for me? by BBC Creative Michelob ULTRA - Tab Closed by Wieden+Kennedy NY Honda - Your Dreams Engineered by Pablo London Cadbury Dairy Milk Malaysia - Made To Share Café | The Full Performance by Ogilvy Malaysia Meta - The future is for everyone