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AI Trust Paradox: Consumers skeptical but use it for shopping anyway

Despite trust in generative AI advice dropping below 40%, consumers are increasingly using it for shopping, reveals McKinsey research. This paradox challenges brands, as skepticism also applies to social media and even peer recommendations.

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AI News is moving the AI stack right now, and this update helps explain what changed for builders.

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AI Trust Paradox: Consumers skeptical but use it for shopping anyway

Why it matters: AI News is moving the AI stack right now, and this update helps explain what changed for builders.

Source: Asianet Newsable
https://a2zai.ai/bytes/ai-trust-paradox-consumers-skeptical-but-us...
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