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Apple increases prices for Macs and iPads, blaming a shortage of memory chips

Apple on Thursday announced an increase in prices for Macs and iPads, citing a memory chip shortage brought on by the artificial intelligence boom. The Cupertino, California-based company called the demand spike an “unprecedented challenge” for the consumer electronics industry. The new, entry-level MacBook Neo will now cost $699, up from $599. The 512 gigabyte MacBook Air now costs $1,299, up from $1,099. The one terabyte MacBook Pro is $1,999, up from $1,699. The 128 gigabyte iPad Air is now $749, up from $599, while the 256 gigabyte iPad Pro Wifi is now $1,199, up from $999. Analysts expect iPhone prices to rise later this year.

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Apple increases prices for Macs and iPads, blaming a shortage of memory chips

Why it matters: AI News is moving the AI stack right now, and this update helps explain what changed for builders.

Source: Mymotherlode.com - The Mother Lode's Local News, S
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