Instagram now lets users replace audio on published posts and carousels

New Delhi: Instagram has introduced a feature that allows users to replace the audio on published feed posts and carousels without deleting and re-uploading the content. Instagram head Adam Mosseri announced the update in a post on the social media platform, saying users could now change the audio attached to an existing post through its editing options. View this post on Instagram A post shared by Adam Mosseri (@mosseri) To use the feature, users need to open the relevant post, access its menu, select “Edit” and choose the option to replace the audio. The change will retain the original post and its accumulated likes, comments and shares. View this post on Instagram A post shared by Instagram’s @Creators (@creators) Previously, users who wanted to change the music attached to a published post had to remove the content and upload it again. This resulted in the loss of the post’s engagement history. The update could be relevant to creators and brands that need to replace unavailable or unsuitable tracks, update older content or use a different soundtrack while retaining the original post. Instagram’s head of creator product marketing, Jimmy O’Keefe, told The Verge that changing the audio would not provide an algorithmic boost, although users could replace the track multiple times without losing existing engagement. The feature follows a series of updates to Instagram’s content editing and profile management tools. These include the ability to rearrange posts on a profile grid and add separate captions to individual slides within a carousel. Also Read | Instagram users can now move posts around their profile grid The audio update comes shortly after Meta withdrew an artificial intelligence feature that allowed people to generate modified images by referring to public Instagram accounts. Meta removed the function following criticism over consent and privacy, acknowledging that the feature had “missed the mark”. Meta pulls Muse Image feature after Instagram privacy backlash The replace-audio feature is being rolled out to Instagram users and applies to published feed posts and carousels.