Jony Ive Designed Ferrari Luce Debuts With A $640,000 Price Tag And Interiors That Drift Apart From Tesla's Screen-Heavy Approach
Ferrari N.V. (NYSE: RACE ) unveiled its first fully electric car Monday, presenting the four-door Luce, designed in collaboration with former Apple Inc. (NASDAQ: AAPL ) design chief Jony Ive and his collective LoveFrom, as a high-stakes bet that wealthy buyers will embrace a battery-powered Ferrari even as rivals such as Volkswagen AG’s (OTC: VWAGY ) Porsche and Lamborghini slow some EV plans because of softer demand. Ferrari Bets On Electric Luxury The Luce, Italian for "light," is Ferrari's first five-seater and aims to reach families with deep pockets through roomy seating, high-end technology and a 600-liter boot. Deliveries of the €550,000, or about $640,000, car are due to begin in the fourth quarter of 2026. The car has four electric motors, one at each wheel, producing more than 1,000 horsepower. Ferrari said the Luce can top 310 kph, while its electric layout improves agility despite a weight of more than 2.2 tons. The company said the car has a range of ... Full story available on Benzinga.com
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Jony Ive Designed Ferrari Luce Debuts With A $640,000 Price Tag And Interiors That Drift Apart From Tesla's Screen-Heavy Approach Why it matters: AI News is moving the AI stack right now, and this update helps explain what changed for builders. Source: Benzinga https://a2zai...
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