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KIA Italia Generates 40x Return on Ad Spend Through AI-powered WhatsApp Sales Journey

Business Wire India KIA Italia, the Italian subsidiary of KIA Corporation, has partnered with Infobip to reduce the time between viewing an advertisement and purchasing a car. Thanks to an AI-powered conversational sales journey on WhatsApp, the company generated 144 qualified leads, eight direct vehicle sales and a return on ad spend (ROAS) of 40x. […]

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KIA Italia Generates 40x Return on Ad Spend Through AI-powered WhatsApp Sales Journey

Why it matters: AI News is moving the AI stack right now, and this update helps explain what changed for builders.

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