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One-to-one personalization has long been a goal in marketing. The obstacle was always cost. You could never give every customer their own de

One-to-one personalization has long been a goal in marketing. The obstacle was always cost. You could never give every customer their own dedicated team of marketers. Agents change that math. Last week at #DataAISummit, we introduced CustomerLake, an agentic customer data https://t.co/zFb2PmME8y

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One-to-one personalization has long been a goal in marketing. The obstacle was always cost. You could never give every customer their own de

Why it matters: Databricks is moving the AI stack right now, and this update helps explain what changed for builders.

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