Perituza concludes second AI workshop, helping companies elevate sales execution through AI

Perituza Software Solutions, a Houston-headquartered technology company with operations in Colombo and New Delhi, has successfully concluded the second edition of its Applying AI in Corporate Workflows workshop series, this time focusing on sales operations. Following the inaugural workshop, which brought together professionals from the advertising, PR, media buying and agency sectors, the latest session turned its attention to corporate sales teams, bringing together professionals from banking, FMCG, tourism and other industries to explore how artificial intelligence can optimize sales workflows. The workshop was held recently at Bistro des Marées, Cinnamon Life, and focused on proven strategies for applying AI within corporate sales functions. Rather than concentrating solely on emerging tools and their capabilities, the session examined how organizations can maximize their AI investments, determine whether to buy vs. build software tools, and establish a strategic foundation for AI adoption. Live demonstrations, ranging from off-the-shelf AI tools to customized CRM integrations, AI agents, and automated workflows, illustrated practical use cases that deliver immediate ROI. Additionally, the session showcased how organizations can optimize their existing Microsoft 365 subscriptions, leveraging tools such as SharePoint and Teams, to build cost-effective alternatives to third-party SaaS platforms. “Showing people what AI can produce is not the same as making AI work for an organization,” said Yuka LaTulippe, Co-CEO and General Manager, APAC, Perituza. “For us, the starting point is defining the value that AI implementation is expected to deliver, whether it’s reclaiming hours lost to administrative work, shortening sales cycles, or enhanced capabilities such as real-time revenue forecasting. That focus on value ensures AI is applied where it generates true ROI. The purpose of this workshop was to help participants understand how AI can help their corporate sales teams scale and win in the marketplace.” A central theme of the workshop was the gap between AI interest and meaningful business results. Participants explored why investing in software does not automatically translate into return on investment, and why organizations need to identify expected outcomes before determining where technology can create value. The session also emphasized the importance of comprehensive change management, from resolving workflow bottlenecks to targeted upskilling and updated employee job descriptions. Solutions Ground supported the event as a strategic partner. “Businesses are looking for results, not another abstract discussion on AI capabilities,” said Lakshan Madurasinghe, CEO of Solutions Ground (Pvt.) Ltd. “Bringing professionals from different industries into one room made it clear that, although their sales environments are different, many of the underlying challenges are similar. The value of a workshop like this is in helping participants look at their own processes differently and identify where AI can improve the bottom line.” The workshop reflects Perituza’s broader approach of “Pragmatic Technology, Measurable Impact.” The company’s capabilities include AI-driven sales automation and sales intelligence, alongside custom technology platforms, Microsoft Dynamics 365 consulting, Microsoft 365 consulting and legacy system modernization. Perituza also works with organizations on AI assessments and readiness, digital transformation support, Microsoft Dynamics 365 consulting, and technology training, supporting businesses from strategy through to execution.