Rumble Announces Realignment into Two Core Business Units and Renames Newly Acquired Cloud And AI-Infrastructure Business "Quake AI"

Post-merger, Rumble Cloud Renamed Quake AI, Integrating Northern Data Offerings Rumble to Remain the Video and Media Platform's Core Brand Name Corporate Parent to be Renamed RUM Group Inc. and Will Oversee Two Business Units: Rumble and Quake AI LONGBOAT KEY, Fla., June 17, 2026 (GLOBE NEWSWIRE) -- Rumble (NASDAQ: RUM ) today introduced a new business unit and legal name for the company following the closing of its acquisition of Northern Data AG ("Northern Data"). Effective June 18, 2026, under the new RUM Group Inc. ("RUM") identity, the publicly traded company now operates two core business units: Rumble, its video platform, and Quake AI, formerly Northern Data, its cloud and AI-infrastructure business. Together, they rest on a single conviction: the future will be powered by human imagination, and RUM will benefit from a powerful flywheel powered by both pillars. "We are living through a once-in-a-generation shift. As artificial intelligence makes knowledge abundant, the scarcest and most valuable resource on Earth becomes the one thing machines can't manufacture: human imagination. RUM exists to build the future where that ingenuity wins, and to make sure it belongs to the dreamers and the doers. Quake AI gives that imagination a foundation. Rumble gives it a voice," said Chris Pavlovski, Chairman and CEO of RUM. RUM - The Vision RUM's mission is to maximize the power of human imagination. The business is built on two core beliefs: As AI democratizes knowledge, the world needs a free and open internet to express and explore our scarcest and most valuable assets: human imagination, creativity, and agency. The future enterprise will be led by humans empowered to explore to the edges of their imagination, powered by decentralized agentic AI and transacted on the rails of blockchain technology. In summary, RUM is built on the belief that future value accrues to two elements that machines cannot replicate at scale: physical infrastructure and human creativity. The company owns both pillars and each makes the other stronger, creating a valuable and unique flywheel. Quake AI: The Physical Foundation Quake AI is the physical foundation — where ideas are built, explored, and scaled to the edges of agentic compute. It is the ground floor of the next enterprise: the infrastructure that turns a single idea into the force of millions, leveraging the compute, cloud, data centers, and a blockchain trust layer necessary for AI agents to coordinate and transact at scale. Quake AI combines a unique set of assets, now under one roof: CPU : Rumble Cloud's low-latency, CPU-based compute, network and storage originally designed to deliver world-class global video distribution at scale. GPU : Northern Data's GPU estate of approximately 22,000 NVIDIA H100/H200 GPUs across nine data centers. Power : Northern Data's data-center footprint, including up to ~250 MW of energized and contracted capacity. Blockchain : A strategic partnership with Tether, providing the trust layer for AI agents to coordinate and transact. Quake AI is built to be the rails of the agentic enterprise - the foundation layer upon which everything else stands. Build on Quake AI today. Rumble: The Foundation of Creativity Where Quake AI is the physical foundation, Rumble is the foundation of creativity, where ideas are expressed and freedom is granted to push to the edges of what's possible. As the internet fills with synthetic sameness, Rumble is the vibrant, unfiltered home of the human ... Full story available on Benzinga.com