Samsung studying consumer AI use to shape future smartphone experiences

Samsung Electronics is closely tracking how consumers are adopting and using artificial intelligence (AI) in their everyday lives, with the company relying on feedback from local markets to shape future AI experiences, a top Samsung official said. Samsung Electronics Corporate EVP, Head of Customer Experience Office, MX Division, Jay Kim said Samsung's goal is to make AI work seamlessly in the background, enabling users to complete tasks effortlessly without having to think about the underlying technology. "We are now focusing on how consumers are adopting AI, reacting to it, and using it. We are getting a lot of feedback from local markets, and we will gradually apply the learnings. I would say that we are in an early stage in terms of understanding how AI actually helps consumers' lives every day," Kim said. South Korean electronics company Samsung first launched Galaxy AI on the Galaxy S24 device in 2024 and had focused it on three principles -- meaningful features, ease of acces