Tech hub offers one-stop destination for gadgets

For shoppers looking to compare smartphones, gaming devices and mobile accessories in one place, SM Cyberzone continues to position itself as a destination where consumers can explore the latest technology through authorized retailers and brand stores. The mall-based technology hub brings together smartphone brands, accessories, gaming pro­ducts and related services, allowing customers to compare devices, test features and seek product advice before making a purchase. The approach was highlighted during the recent nationwide “Cyberzone Mobile Expo,” which served as a showcase for the range of technology available at SM Cyberzone locations. The expo featured hands-on demonstrations of smartphones equipped with artificial intelligence (AI) features, gaming capabilities and advanced camera systems, alongside wearables and accessories from participating brands. Visitors were able to compare products side by side, test device features and speak with brand representatives before deciding on a purchase. Participating brands included Vivo, Tecno, Honor, Infinix, Ugreen and DataBlitz, which presented their latest products through demonstrations and interactive displays. The event was co-presented by Dito Telecommunity, highlighting the role of mobile connectivity in supporting services such as AI-powered applications, cloud gaming, video streaming, video calls and content creation. Financial technology company Salmon also joined the expo, offering flexible payment options for smartphone purchases. Gaming was another focus of the event, with Razer Gold serving as the official game top-up partner. A gaming lounge gave visitors an opportunity to try mobile games, while a “Mobile Legends” tournament brought together players and spectators during the expo. According to Patrick Pacla, vice president for Operations and Marketing (Sponsorship and Cyberzone) of SM Supermalls, the event reflected the growing preference among consumers to experience products firsthand before buying. “Technology is evolving faster than ever, and choosing the right smartphone has become more important than simply choosing the latest one,” Pacla said. “The Cyberzone Mobile Expo is designed to help Filipinos discover what’s new, experience the latest innovations firsthand, and shop with confidence through our trusted retailers. Together with our partners Dito Telecommunity and Salmon, we’re creating a more connected, accessible, and rewarding mobile shopping experience for everyone.” SM Cyberzone said its network of authorized retailers allows shoppers to purchase products from multiple technology brands in one location while providing access to after-sales support through participating stores. The “Cyberzone Mobile Expo,” which began at SM North EDSA before continuing to other SM malls nationwide, served as a backdrop for showcasing the technology hub’s offerings, from smartphones and gaming devices to accessories, connectivity services and payment solutions under one roof.