Viu Expands Microdrama Push Amid Premium Long-Form Content Commitment
Viu's microdrama format is gaining traction, with around 20% of the platform's long-form user base already consuming microdrama content. The platform sees microdramas as an extension of its existing proposition, rather than a pivot away from premium long-form content. Viu is also bringing advertisers into short-form projects, describing the format as attractive to brands that want rapid turnarounds.
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AI News is moving the AI stack right now, and this update helps explain what changed for builders.
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Viu Expands Microdrama Push Amid Premium Long-Form Content Commitment Why it matters: AI News is moving the AI stack right now, and this update helps explain what changed for builders. Source: Headtopics https://a2zai.ai/bytes/viu-expands-microdrama-push-amid-premium-long-fo...
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